Day: December 11, 2018

5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

By Emma Martin 16 26108 Share

Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National Retail Federation expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017, for a total of $717.45 billion to $720.89 billion. That means there’s still time and money left on the table for brands to reach interested and motivated shoppers, especially at the lower end of the marketing funnel. Continue reading 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

In-App Mobile Ad Fraud Up 800 Percent

By Emma Martin 12 18972 Share

Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. Continue reading In-App Mobile Ad Fraud Up 800 Percent

How Flutter Looks Set to Transform Android and iOS App Development

By Emma Martin 14 19654 Share

One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS. Continue reading How Flutter Looks Set to Transform Android and iOS App Development